About Us

Hi there!

We’re Matt and Michael, the co-founders of Ascend Components, and we’d love to share a bit of our story with you.

Our mission is pretty simple: we’re here to create top-quality products that you can count on, all backed by the kind of service we’d expect ourselves. For us, it’s all about building gear that makes your rides better—whether you’re tackling a steep mountain trail or just out for a weekend spin.

Between the two of us, we’ve spent more than 50 years in the cycling industry. We’ve had the privilege of helping to shape some of the brands you might know and love—Nukeproof, Vitus, Ragley, Prime, Lifeline, and Brand-X—during our time together at WiggleCRC. We were part of an incredible team there, made up of passionate, like-minded individuals who lived and breathed bikes just like we do.

But as things go, when WiggleCRC sadly came to an end in 2023, we saw it as the perfect opportunity to start something new. We’ve always believed that great things come from freedom and creativity, so we set out to build something from the ground up—something we’re truly proud of. Now, unshackled from the corporate world, we’re taking everything we’ve learned and all the fantastic relationships we’ve built with top-notch component manufacturers and pouring it into Ascend Components.

We’re a small, independent company, and we’re taking our time to do things right. Our goal isn’t just to make great products, but to have fun while doing it. We’re excited about what’s ahead, and we’d love for you to be a part of it. Whether you’re a seasoned cyclist or just getting started, we hope you’ll join us on this journey and support our adventure along the way.

Thanks for checking us out, and here’s to many more miles together!

Cheers,
Matt and Michael