Legal

Legal
PRIVACY POLICY
Ascend Components is dedicated to safeguarding your privacy. We will utilize the information we collect about you in a lawful manner, adhering to the UK General Data Protection Regulations (GDPR) 2018 and the UK Data Protection Act 2018.

Our Data Protection Officer (DPO) is Michael Cowan.

Your Data
We gather information about you for marketing and promotional purposes, as well as to ensure we provide you with the best service possible. The legal basis for collecting your personal data is your consent. You may withdraw your consent at any time by reaching out to Ascend Components at info@ascendcomponents.com. We will provide you with an option to opt-in to receive marketing emails from us.

The types of personal information we may collect, store, and use include:

  • Name
  • Address
  • Phone Number
  • Email Address
  • IP Address

This data is stored on our internal systems, and our website uses it to verify your status as a customer of Ascend Components. We will never collect sensitive information about you without your explicit consent. The information we maintain about you will be accurate and up to date. You can review the information we hold by visiting your account or by emailing us at info@ascendcomponents.com.

If you discover any inaccuracies, we will correct or delete it promptly. The personal information we retain will be securely stored in line with our internal security policies and applicable laws. We do not sell your information. We may use technology to monitor visitor behavior patterns on our site. If you have any questions or comments regarding privacy, please contact us via email at info@ascendcomponents.com. Customer data that is deleted will be handled in compliance with EU & UK General Data Protection Regulations (GDPR).

Your Rights
The GDPR grants individuals the following rights:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights related to automated decision-making and profiling
  • The right to withdraw consent at any time (when applicable)

You have the right to file a complaint with a supervisory authority if you believe Ascend Components has not managed your data according to the relevant regulatory standards. The supervisory authority in the UK is the Information Commissioner’s Office (ICO: Wycliffe House, Water Lane, Wilmslow, SK9 5AF).

Use of Personal Information
We utilize the information you provide for various purposes, including:

  • Sending newsletters and details about offers and promotions that we believe may interest you
  • Enhancing the design and content of the Ascend Components website
  • Conducting general marketing and promotional activities focused on our products and services
  • Collaborating with social media platforms like Facebook, Instagram, and Twitter, where we engage with you

We use cookies to optimize your experience on our website and to enable us and third parties to personalize ads displayed to you. For further details, please refer to our complete cookie policy.
To deliver advertising across different social media and online platforms (e.g., Google, Facebook)
To partner with professional service providers, such as marketing agencies and advertising partners, to disseminate relevant marketing content through social media advertising

International Data Transfers
The information we collect may be stored, processed, and transferred across any of the countries where we operate, enabling us to use the information in accordance with this policy.

Data collected may be transferred to countries with data protection laws that differ from those in the European Economic Area, including:

  • United States of America
  • Russia (specifically for Russian Citizens' Data)

In such cases, we will employ Standard Contractual Clauses to ensure that appropriate data protection measures are in place.

Any personal information you publish on our website or submit for publication may be accessible globally via the internet. We cannot prevent others from using or misusing such information.

Your Consent
By providing information to Ascend Components, you consent to the collection and use of that information by Ascend Components and its service providers (if applicable). Should we make changes to our privacy policy, we will update this page so you are aware of what information we collect, how we use it, and under what circumstances we may disclose it. We may also inform you in writing.

Your Email Address
Your email address will be used to communicate marketing and promotional activities.

If you choose to receive marketing emails from us, we will send you information and stories we believe you may find interesting. You can unsubscribe at any time by clicking the unsubscribe link in any of the emails we send you.

Data Security
We have designed our site to protect the information we collect online from unauthorized access. We safeguard your personal information by implementing appropriate physical, electronic, and managerial procedures. To further ensure your security, we also take reasonable steps to verify your identity before granting access to your personal profile or making changes to your data. We are committed to maintaining your privacy and have established security measures to prevent unauthorized access to and disclosure of your personal information.

Improving Our Service
Ascend Components does not sell, trade, or rent your personal information to third parties. To better align our services with customer needs, we utilize non-identifiable and aggregate information to make decisions regarding improvements at Ascend Components. We may share this generic information with our advertisers and other reputable parties with whom we have established business relationships. For instance, we may inform advertisers about which sections of the site have received the most traffic or specify how many customer types have visited certain pages. However, we do not disclose personally identifiable information about individual customers to advertisers. We also do not use or share the personally identifiable information provided to us by any other means without offering our customers the option to opt-out of such unrelated uses.

Cookies
Cookies are alphanumeric identifiers sent to your computer's (or other web browsing device's) hard drive via your web browser, allowing our systems to recognize your browser and provide enhanced shopping features such as product recommendations, loyalty discounts, and the ability to retain items in your shopping cart between visits.

The Help menu in most common browsers will instruct you on how to prevent your browser from accepting new cookies, notify you when you receive a new cookie, and disable cookies altogether. However, as cookies enable you to take full advantage of some essential features on Ascend Components, we recommend keeping them enabled.

Analytic Tools
Google Analytics is utilized by numerous websites to gather information about visitor activity. Google sets six different cookies with expiration periods ranging from 30 minutes to 2 years. These cookies primarily help differentiate between first-time and returning visitors. They also help us ensure our website operates optimally for users. The cookies can collect an anonymous customer number when a user is logged in, allowing our backend systems to maintain accuracy in Google Analytics data and ensure your experience remains relevant across devices. These cookies do not contain any personally identifiable information and may be used to assist us in targeting advertising on platforms such as Google and Facebook.

For more information on how Google uses cookies, visit http://www.google.co.uk/policies/privacy/ (English only).

Please refer to our complete cookie policy for further details.

From time to time, Ascend Components may share your information with third-party analytical resources to gain a better understanding of customer behavior, website performance, advertising relevance, and other analytical processes to enhance our offerings to customers.

These third parties will only be employed for the aforementioned analytical purposes, and Ascend Components will ensure that they are contractually obliged to use the data solely for the purposes outlined in the agreement, and that they maintain a level of security around the shared data at least as stringent as our own.

If a third party fails to meet its contractual obligations, Ascend Components will recover the data and take all reasonable steps to prevent the third party from retaining access. Any third-party cookies used on Ascend Components will adhere to the same standards as first-party cookies and will not collect personally identifiable information.

Social Media Plug-ins
Social media plug-ins for platforms like Facebook and Twitter gather data for tracking purposes, including the ability to monitor audiences across devices for advertising aligned with the terms of each social media platform.

International Privacy
This privacy statement may not apply in all countries where visitors to Ascend Components or registered community users are located, as security policies can differ according to local internet laws.

Disclosures
For any inquiries regarding our Privacy Statement, please contact us via email at info@ascendcomponents.com.

Our Details
The Ascend Components website is owned and operated by Ascend Components, registered in the United Kingdom at:

Bramble Cottage, Colscott, West Putford, Holsworthy, EX22 7UX
VAT No: 473635766

You can reach us by writing to the address provided above, using our website's contact form, or by emailing info@ascendcomponents.com.